A Pedestal gallery activation

Pedestal First

Art on the first floor.
We turn empty and underused ground-floor spaces into curated, staffed galleries that bring people in, get your property talked about and help you lease.
Now booking in Colorado, Austin & Brooklyn
The problem

An empty storefront costs more than lost rent. It makes a new building look unfinished, keeps foot traffic away from the block, and gives prospective tenants nothing to picture. Established properties face the same problem when a neighborhood goes quiet.

Start a conversation See pricing

You provide the space. We handle everything else.

A gallery means managing dozens of artists, hundreds of artworks, contracts, insurance, installation, sales and events. Pedestal runs all of it, and you get one point of contact.

01

Artist open calls

We design and promote the call, review every application, and select artists around your show's theme. Artists apply free, which brings in stronger, more diverse work.

02

Artist communications

Every email and deadline: acceptances, onboarding, agreements, waivers, drop-off and payouts. Artists apply, sign forms and submit work through our own online platform.

03

Project management

The full timeline from site visit to closing night: floor plans, mock-ups, permits, insurance certificates, vendors, install crews, lighting and signage.

04

Gallery operations & sales

We staff the gallery, sell the art, handle payments and pay artists their share. You never handle a transaction.

05

Marketing & events

Press, social content, the opening reception, hosted events, and private event bookings that bring income to your property.

06

Reporting

A monthly report on visitors, events, sales, social reach, press, leasing tours hosted and private event income.

What you do? Approve the concept, give us access to the space and a property-manager contact, and sign off on signage and private event bookings. That's it.
The Pedestal platform

Built to run dozens of artists without the chaos.

Pedestal runs every activation on its own artist database and workflow. Applications, contracts, insurance, artwork details and deadlines live in one system, not in spreadsheets and email threads, so nothing slips and you always know where things stand.

1

Open call

ArtistsApply online with bio, statement and 5+ works: images, medium, size and price.
PedestalEvery applicant enters our database, tagged by the call they answered.
2

Review & selection

PedestalReviews each application in one dashboard, then accepts or declines.
ClientGets the selected artists as a clean PDF lookbook to approve.
3

Artist portal

ArtistsLog in privately to sign the agreement and waiver, upload insurance, and enter the exact pieces for the show.
PedestalInvites go out by email in one click.
4

Show tracking

PedestalSees every artist's status at a glance: forms, delivery, pieces, and anything missing, like a photo, price or size.
PedestalCan update any submission for the artist.
5

A roster that grows

PedestalKeeps every artist and their inventory, tagged by medium, subject and orientation.
ClientYour next show, or a permanent collection for your building, starts from a vetted roster.
Pedestal Admin
Show tracking
Your Show 2027
ArtistAgreementWaiverDeliveryPiecesStatus
Artist A✓ Uploaded✓ UploadedDrop-off6Submitted
Artist B✓ Emailed✓ UploadedShip5Submitted
Artist C✓ UploadedMissingDrop-off4In progress
Artist DMissingMissing—2In progress
Illustration of Pedestal's show-tracking dashboard.
What this means for you
  • One point of contact. Artists never need to reach your team.
  • No loose ends. Signed agreements, waivers and insurance are on file before anything is hung.
  • A clear picture, anytime. We can tell you exactly what's ready and what isn't.
  • Faster next time. Each activation adds to a vetted roster for the next one.
Inside the system
Online applicationsArtist databaseApplication review dashboardPDF artist lookbooks One-click email invitesPrivate artist portalsAgreements & waivers on fileInsurance documents Artwork details & photosShow trackingTagged artist inventoryPublic artist profiles
Proof
BASECAMP Collective, Denver
Produced with Continuum Partners & Fireside at Five
$10,750
in art sold in three weeks. More than $7,500 went directly to local artists.
Pricing

Three ways to activate.

Three-month minimum · New show every three months
$2,000 per new show

Gallery

$7,000
Per month
  • 18 staffed hours a week, on the days you choose
  • Curated show, installation & opening reception
  • Open call, artist & project management
  • Social content & monthly report
  • Branding partner available as an add-on

Activated

$10,000
Per month
  • 24 staffed hours a week, on the days you choose
  • Everything in Gallery
  • 1 hosted event every month
  • Branding partner available as an add-on

Signature

from $14,000
Per month
  • 30 staffed hours a week, on the days you choose
  • Everything in Gallery
  • 2 hosted events every month
  • Branding partner included

On your schedule

You choose when the gallery is open: weekday lunch near offices, evenings near restaurants, weekends in retail districts.

Private events pay you

Outside groups can book the gallery. Once staffing, marketing and coordination are covered, the proceeds go to the property.

Out in 30 days

If a tenant signs, we'll have the space cleared within 30 days. Filling the space is the goal.

Is your space ready?

What we need from the space.

Book at least six months ahead.

Let's put your first floor to work.

Tell us about your property and we'll be in touch to talk through timing, the space and which tier fits.

Thank you. We'll be in touch shortly.
Eliza Marcus, Founder & Art Consultant
emarcus@pedestalart.com